Personal Trainer Marketing Secrets!
Today 91% of the members of the International Health, Racquet & Sportsclub Association trade group typically full-service health clubs offer training services, and some 6.4 million Americans are currently signed up for sessions. The personal-training profession is booming, defying the sluggish economy with faster-than-average job growth, projected to rise 24% between 2010 and 2020, according to the Department of Labor. Click to Play Some 6.4 million Americans are currently signed up for training sessions and the personal-training profession is booming. But boot camp marketing there are some things people in the industry won’t tell you. MarketWatch’s Thomas Bemis discusses five of those things. (Photo: AP) And yet, not all so-called specialists are properly trained. On the fast-and-loose end of the spectrum, youll find certification requirements as minimal as paying a few hundred dollars and passing an online exam.
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